How to be seen

Course on art in social media (SoMe) 

Date: Thursday March 17
Time: 12:00 – 16:00
Venue: Lademoen kunstnerverksteder, physical attendance
For whom: Artists and small galleries
Sign up: E-mail to by March 14 to sign up.
Participants: Max 30
Course leader: Johanne Nordby Wernø, St. Hans Kommunikasjon
Free of charge
Language: Norwegian

Social media – Facebook, Instagram and other channels for two-way communication – has become a necessary part of the toolbox for anyone who wants to reach out to the public, the press and other stakeholders.

In this course, participants learn more about the singularity of these channels, and we go through what a small business (individual artist or viewing venue) can gain from good use of them. The participants further learn how to create a simple communication plan for the business in general and get good routines for the use of social media.

The emphasis is on understanding important principles for good communication in social media and acquiring the routines for applying them well – even when you have little or no staff. Everyone gets templates and other tips for simple, but useful tools for creating and publishing good material.

We also look at examples from companies both in and outside the art field and analyze why they are effective, and the participants focus on exercises with their own actual business as a case.

The course is a collaboration between VISP and Lademoen Kunstnerverksteder and is supported by Trondheim municipality.
Johanne Nordby Wernø (b. 1980) is a curator, writer and critic. In 2019, she started St. Hans, Norway’s first communication agency for the visual arts field.

Wernø has a BA in aesthetic theory from the University of Oslo (2006) and an MFA in criticism and curation at Konstfack in Stockholm (2009). She has written for the Norwegian and international daily and trade press, both as a journalist and as a critic since the turn of the millennium. Her texts have been published in Morgenbladet, Dagbladet, Vinduet, Billedkunst, Kunstkritikk, Klassekampen, Dagens Næringsliv / D2, Natt & Dag, Artforum (USA), Even Magazine (USA) and ArtReview (Great Britain). From 2013 to 2016, she was the general manager and curator of the Young Artists’ Society (UKS). She has also freelanced as a curator, guest teacher, editor, lecturer and debate moderator, been a deputy cultural attaché for the Ministry of Foreign Affairs in New York, and has held editorial positions in the Nordic art magazine Kunstkritikk.